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Why Christians Fail at Internet Marketing
by
Sean Mize
A Christian begins to think about marketing online,
and wants to market to the Christian Internet Market. After some
extensive research, he or she finds that the Christian Internet market
is saturated with multilevel, get-rich-quick, gifting, Ponzi schemes,
and surf programs. The Christian either chooses to become involved in
one of the above-mentioned schemes, thinking that is what Christians are
looking for, or decides that Christians aren’t willing to pay for good
content or services online.
Unfortunately, the Christian is wrong on both accounts. Christians are
willing to pay for good content and services online, but sadly enough,
there are very few good Christian services online. Why? Because
marketers, both Christian and Secular alike, have assumed that
Christians will not pay for online products, because they are unwilling
to spend money online. That is the problem. While many Christians, in
the early years of the Internet, may have been reluctant to spend money
online, with the advent of better Internet filters and screening
software, more Christians are spending time online. I contend that the
only reason they don’t spend more money online is because of the dearth
of good Christian content online. I believe there is a conspicuous
absence of good Christian content online, and I believe that those who
step up, in 2006 and supply the content will get rich doing it.
That may be a bold statement, and some of you will quit reading right
now. Go ahead.
Those of you who are still reading, think about this for a moment. When
is the best time to get involved in a new window of opportunity? When it
first becomes a new window of opportunity, right? I contend that this
year, 2006, will be a break-out year for Christian online marketing and
sales.
Now, get me right here. I do NOT mean more Ponzi schemes and multi-level
games. I mean good, Christian, grounded,
chockfull-of-useful-information web-based content. Content like
information materials that teach about popular Christian topics like
Christian self-improvement, Christian dating, Christian success, and
Christian values. Products like Christian books, Christian videos,
Christian web-sites, Christian marketing tools, and Christian studies.
Another vital point here. These products must be two things: 1)
Bona-fide faith-based products that are not ashamed of the Christian
identity and 2) High-quality products that contain as much or more good
content as a competing secular product. You cannot think that just
because a Christian sees a product with a Christian label that that will
close the sale. It must be worth every penny you price it at.
If you want to get involved in Christian Internet Marketing, now is the
time. Do it.
Sean Mize is a Christian Entrepreneur and Christian internet Marketer,
and the author of “The Christian Guide to Maximizing Your Time”, which
can be ordered via
Christian Success
Network
He also co-publishes a Christian Article Directory. To read articles or
submit articles for inclusion in the directory, click here:
Christian Article Bank
Note: You have my permission to reprint and distribute this article as
long as it is distributed in its entirety, including all links.
© Sean Mize 2006
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